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View SharePoint Site Analytics

View SharePoint Site Analytics

Owned by Joey Savignano, created
Jan 17, 2025
3 min read

Following the steps in this article requires that the user is an Owner for the site they are attempting to gather analytics on.

Understanding how your SharePoint site is used can help you improve its structure, content, and overall user experience. SharePoint provides built-in analytics tools that allow site owners to gather detailed insights about site usage and search queries. This article will guide you through accessing and using these tools effectively.

Site Usage Analytics

For more information on site usage analytics: View usage data for your SharePoint site - Microsoft Support

  1. When on a site that you own, click the settings gear in the upper right corner of the screen, then click Site Usage.

    Screenshot of the settings menu on a SharePoint site with the two elements mentioned in the step above outlined in red.

  2. If the site you are on is a hub site, you will see the option to view either Hub usage data or Site usage data on the right side of the screen. This drop-down allows you to choose between seeing information for just the site you are on, or for seeing all of the sites that are connected to that hub site.

    image-20250117-211621.png

  3. When reviewing a single site's analytics, you can access statistics on unique viewers, total site visits, and the average time users spend on the site. You can also view insights into the most popular site pages, news posts, and documents stored in the site's document library. Additionally, graphs display device type usage and highlight the most popular times of day for site visits. A report can also be generated from this page, providing detailed information about files shared with external users.

     

Site Search Analytics

For more information on search usage reports: View search usage reports in modern sites - SharePoint in Microsoft 365 | Microsoft Learn

  1. When on a site that you own, click the Settings gear in the upper right corner of the screen, click Site Information, then click View all site settings.

  2. Under the Microsoft Search section, click Search insights and configuration.

  3. On the following page you will find various graphs and reports for the site, including:

    1. Query volume (past 28 days or past 12 months)

    2. Impressions by result type

    3. Reports for top queries (query must be made at least 3 times to appear in results)

    4. Reports for queries which had no search results

    5. Reports for queries where the search result were not clicked by users after searching

 

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